ClickRay built a dynamic and multilevel database-driven system to provide an interactive product customization tool for Luke Hughes’s customers.
Luke Hughes is a UK-based custom furniture design company with offices spread across the globe. Founded in 1981, the firm creates high-end decorative designs for notable buildings in places of learning, worship, culture, business, and leisure.
The 2020 global pandemic resulted in an immediate shift in the consumer buying behavior to online shopping. Luke Hughes set out to quickly adapt to the new consumer demands by implementing a dynamic ecommerce functionality to their pre-existing HubSpot website.
To achieve this, ClickRay used HubDB to build multilevel dynamic pages that would allow customers for an online, pre-purchase customization of the products, while continuing to provide our Client with the 360o customer overview. Ultimately, the project resulted in a website that mirrors the three core aspects of Luke Hughes’s creations: timeless design, flexibility, and versatility.