Case study



Dynamic Content and Database-Driven Website at PIDAS.

Pidas mockup

With PIDAS, we created an organized and dynamic database-driven system that allows their marketing team to become more autonomous in creating content for their website.


PIDAS is a Swiss-based company that specializes in highly automated customer services in the business and IT environment. Their main area of activity is consultancy in implementation and development of innovative software as well as provision of high-quality IT and support services.


PIDAS reached out to Clickray to help them implement their marketing assets into the HubSpot CMS ecosystem. Our client’s business was evolving and they needed a system that would fulfill their need of having a customizable yet versatile website that’s also easily managed. And together with PIDAS, we created a solution that allows for more user-friendly content editing experience for their marketing team.

The project resulted in a complete re-platformization of our client’s CMS to HubSpot as well as an in-depth website redesign (from graphics to coding) to give it a fresh, new look as well as intuitive user experience.

Project goals
  • Reorganize and expand company’s content into blog feeds that enhance the search value of browsable content as well as optimize the blog format for mobile use.
  • Strengthen the sectors that display culture-based content to support recruitment initiatives.
  • Develop a solution that will streamline the process of updating the team page.
  • Implement a fully responsive solution backed by HubSpot CMS.
  • Improve overall site architecture and navigation to enable easier browsing and produce a more efficient experience.
Project results
  • Created three separate blog feeds (Blog; Download Center; and News & Events) and utilized APM blog technology to maximize the mobile experience.
  • Implemented the “Hamburger Menu” structure that aids in clean navigation and allows the web design to stand out.
  • Designed and implemented a more complex “Life of Pidas” page, which automatically pulls data from an Instagram feed, ultimately updating it with up-to-date content that supports branding efforts.
  • Built the team page using the HubDB (database), which allows for the data to be contained within one location but with a possibility to be applied to different pages in a variety of contexts.
  • Developed a fresh new design that corresponds to our client’s brand guidelines and helps convey their brand story.

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